Branding Tips Archives | Page 4 of 4

The Difference Between Marketing and Branding?

Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your […]

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Why Product Labels Matter

When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is

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How Branding Your Eurotote Can Boost Your Business

Branding Tips, Custom Packaging Trends / Morgan Chaney Team

Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do

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